What is Facial Serum, When to Use it and How to Apply Facial Serum?

A facial serum is a very effective skin care product, but at the same time, it is not always used in beauty routines. Find out when to use it and how to choose the best serum for your skin.

What are Facial Serums?

Facial serums are specific treatments formulated for specific skin problems. These effective formulas give your skincare routine a boost for improvement. Whether you’re looking for a skin brightening serum, anti-ageing serum, or Vitamin C serum, explore our potent concentrates to visibly combat lines and wrinkles, dark spots, dull skin, or dehydration. Discover healthy-looking skin with just a few drops a day

A cosmetic serum or serum is a moisturising treatment characterised by a high concentration of active ingredients and a liquid texture favouring rapid and deeper absorption. Its main benefit is its high efficacy in combating premature skin ageing. Traditionally, only facial serums were marketed, but there are also body serums on the market today.

Among the products that make up skincare, the facial serum is one of the most important, but at the same time, one of the least understood and used. Fortunately, in recent years, more and more cosmetic companies have included it in their collections, broadening the user base and allowing all consumers to fully understand the power of a facial serum. 

The benefits of the cream, day and night, for the eye contour and the scrub are clear to everyone, but many still wonder: what is the serum for? When should it be applied? At what age to start?

The facial serum has become an essential step in any facial care routine, and they have proven to be highly effective in visibly improving the appearance and beauty of your skin.

When to start using a facial serum

There is no ideal age to start using facial serum; the skin’s needs “require” its use. Even at a young age, it is possible to use this type of product (even before 20).

For example, suppose you have severe skin problems like oily skin or acne. In that case, it is necessary to apply vitamin C facial serums, sebum regulators, zinc and salicylic acid (essential ingredient also for combination skin facial serums).

The dry skin, however, requires a different, fundamental treatment for these skin: hydrating facial serum to maintain healthy skin and compact with vitamin E, glycolic acid, and niacinamide therein.

Mature skin or skin with first wrinkles can benefit from the power of the hyaluronic acid facial serum ideal to counteract skin ageing or with Omega 3, which nourishes the epidermis and improves the superficial layer of the skin.

How to Use or Apply Facial Serum

If you are looking for a facial serum or have recently found one to try, I am sure you will be eager to see how it is used and start seeing the results it provides.

But no matter how powerful or miraculous a product is, it won’t work unless you use it properly. As we have seen that it is common not to know the correct order of application of the products in an anti-ageing routine, we have developed this guide on how and when to apply the facial serum to achieve the best results.

A daily facial care routine is not a beauty or anti-ageing treatment where you have to use a cream or buy an anti-ageing serum at random and wait for results like magic. A series of habits will make a difference in achieving results with an anti-ageing treatment for the face.

How to recognise the Best facial serum?

To recognise an excellent facial serum, it is essential to read and understand the INCI. All the ingredients are listed (in order of concentration) and their percentage inside. However, the goodness of a facial serum comes mainly from the benefits that its elements bring to the skin.

It is also imperative to choose an organic facial serum that contains only green ingredients that are important for the beauty of the skin and respect for the environment, a very current topic.